Canadian Version of CAN-SPAM Act is "Worse"

General News

Well, not worse if you are a typical Netizen trying to use email and your computer for real work or pleasure, but for those of us who use email for our business communications it may turn out to be a real pain.

Bill C-28, Canada's Anti-Spam Legislation. That's the title of the page that introduces you to what I feel is a very tough and potentially (for some companies who just don't get it) devastating piece of new legislation. In contrast to the CAN-SPAM act in the US, this law has a "sundown" period of only 2 years on contacts without getting them to re-up to your email list, or after your commercial transaction that legitimises your contact with them.

The potential penalties are huge - up to $1 million per day! 

The major questions are - what will be in the regulations and what will be the actual fervor this law is prosecuted under?

Over and above the email sections, this law also deals with the likes of unauthorized installation of software on someone else's computer and prohibits the collection of personal information by such programs.

Why We Cater To Home and Small Businesses

General News

The "Homepreneurs" are finally getting recognized as the powerhouse in the economy that they are. We've known this for many years, having been home-based for most of the past 40 years.

That's why it's nice to see the opinion expressed by Emergent Research for Network Solutions.

Here at P-Zip Marketing, we help you deal with both the technologies of home and small business as well as the marketing of your business. Our parent, Pacific Data Capture, deals with all manner of technologies and systems, including remote facilities and integration.

If you're working from home, especially in the Vancouver, BC area but really, anywhere, please give us a call.

Launch Your Web Sooner Rather Than Later

General News

We have to learn from our mistakes too - here's one.

A long-time customer of mine decided they wanted to put together a new social site beside their already very active and profitable base site. The social site was in some respects a reaction to the fact that there was some new competition to their main site that was using social software - and not doing a very good job of it I might add - but that "might" take away from their main site's popularity.

We had a meeting at which I suggested the possibility of using the open source package ELGG - at that time a fairly new social software package that I'd done some testing on and that I was fairly confident would not only do what was necessary, but do it quickly and inexpensively - while allowing the site to grow and add features over time. This I explained would allow us to inexpensively test the waters of "vertical market" social sites for their market, and get us up and running quickly enough that the impact of others jumping onto the band wagon would be met with "we're already here". ELGG had more than enough features and abillites at that time to do a better job than any of the earstwhile compeitors in their market had done - and with a bit of help from their webmaster in pulling some graphics together as corner-pieces, the site could be up and running in a weekend.

 

Why You Should Use A Content Manager for Your Website

General News

My daughter-in-law has been struggling with the creation of a couple of new web sites, one for her boss' business and one for her seasonal wreath business she shares with her mother.

She's been doing all the design using a graphics program, then writing the content and doing page layouts - for more than a month now.

Last week I sat her down beside me and created her wreath site for her - in about 1/2 hour from start to finish.

OK - to be sure, it was nothing like what she thought she wanted but then again, it was up, running, submitted to the search engines and available for her to chop and change and add content from anywhere on the internet she could log in from. She didn't have to have the page layout software on the computer she used - in this case borrowed from her mother - so was not tied in time or place. A standard web browser enabled system was all - and I know she has one at home because she loves the Linux system I gaver her earlier this year but that's another story.

Anyway, she loves it!

You might be interested in why and how  P-zip came to be doing this kind of web site in stark contrast to the really pretty and minimally functional ones that the web is litered with.

Around the World with David Ingram

General News

P-zip Marketing's technical division, Pacific Data Capture, has been working with David Ingram, aka "The Taxman" on his new live streaming online call-in and talk show - Around The World.

Setting up and marketing shows like this and getting you interviews on them is just one of the services we provide.